CAMPAIGN DESIGN for Stanford University. Designed, produced, and managed distribution for all printed collateral for Stanford's yearly employee open enrollment for benefits.
WEBSITE DESIGN for SSLReview.com. Strategized, designed and developed website and online app that matches customers with SSL products.
DIRECT MAIL for Symantec. Developed direct mail postcard and email for Symantec's Norton Backup product.
ONBOARDING CAMPAIGN for Thawte. Developed content, designed and deployed emails to lead customers through the installation process for their SSL seals and certificates.
LEAD GENERATION for Symantec. Developed direct email that utilizes "tips and tricks" surrounding the largest yearly online sales event to create customer interest in stronger SSL security.
TRADESHOW SIGNAGE for VeriSign. Developed large signage with bold messaging to increase tradeshow booth traffic.
QUARTERLY MAGAZINE for Stanford University. Strategized, designed and produced quarterly magazine to educate Stanford faculty and staff on efficient use of employee benefits and to promote a healthy community.
POSTER DESIGN for Norton Shopping Guarantee. Developed content and designed poster to promote an internal sales referral campaign.
CUSTOMER RELATIONS EMAIL for GeoTrust. Created content and design for holiday email with a reminder of GeoTrust's value to the customer during the holiday season.
REFER-A-FRIEND CAMPAIGN for NetSpend. Strategized, developed content and designed direct mail campaign with a strong visual tie-in to the target population's key motivator.
LEAD NURTURE CAMPAIGN for Symantec. Created a series of emails promoting the various features of Symantec's Website Security Solutions to new leads.
PROGRAM BRANDING for Stanford Manager Academy. Designed logo and course materials for Stanford's manager training program.
CORPORATE COLLATERAL DESIGN for Thawte. Extended Thawte's brand through the design of printed corporate collateral.
CUSTOMER RELATIONS for Symantec. Strategized, created content and designed email to create customer goodwill by providing important information related to Symantec's products.
WEBSITE CONTENT REFRESH for NetSpend. Consolidated and strategically rewrote NetSpend's website content to re-focus on lead generation and sales.
ONLINE ADVERTISING for GeoTrust. Developed content and designed ads of various sizes to describe GeoTrust's key benefit of making a fairly complicated product easy to deploy.
CUSTOMER RETENTION EMAIL CAMPAIGN for Symantec. Strategized, created content, and designed email campaigns to encourage certificate renewal for Symantec SSL products.
CUSTOMER ACQUISITION for NetSpend. Rewrote and redesigned NetSpend's card carriers, increasing open and activation rates.

Experience

When you work with Servo, all your strategy, design, and content development is implemented by our senior team. Your project is always the direct result of our decades of marketing expertise.

Capabilities

The Servo team has extensive experience in strategic development and execution for all areas of direct response marketing and product marketing, including:

Websites
Trigger-based and retargeting email campaigns
Landing page testing
Direct mail
Inbound and outbound telemarketing
Events marketing
Product content creation and MRDs
Direct sales marketing support

Expertise

Our principals come from the business world. We have extensive client-side experience driving developing strategies and driving to objectives in the following areas:

Go-to-market strategies
Product marketing
User experience
Customer acquisition
Lead generation and nurture
Cross-sell
Retention and winback
Sales and affiliate support

Fit

We tailor the team to fit your objectives. Over the past twenty years, we have built relationships with dozens of designers, content developers and coders. We assemble the team that'll be the most effective to meet your objectives. You don't pay for a PHP developer if your site doesn't need PHP.

Our team covers the following areas:

Marketing assessment and strategy
Content development and copywriting
Creative direction and graphic design
Coding: HTML, JavaScript, AJAX, PHP, Ruby, Python, Node, or pretty much anything else you need
Database development
Shopping cart development
User experience

Creative

CAMPAIGNS
Design and implementation of cohesive communication campaigns.
WEBSITES
Full-service website development, from planning to deployment.
DIRECT MAIL
Campaigns focused on results and adding to your bottom line.
ONBOARDING
Communications to encourage deeper exploration and participation by new users.
LEAD GENERATION
Finding ways to spark new interest in your products.
TRADESHOWS
Environmental graphics, booth design, and schwag to get you noticed.
PUBLICATIONS
Periodicals to push communications agendas.
INTERNAL CAMPAIGNS
Motivate sales and cross-promotion with employee contests.
CUSTOMER RELATIONS
Stay top of mind during holidays and during customer events.
REFERRAL CAMPAIGNS
Get your customers to generate leads for you.
LEAD NURTURE
Capitalize on generated leads with precision follow up.
PROGRAM BRANDING
Increase the perceived value of your program or product with a strong brand.
IDENTITY
Create a strong presence by extending your identity throughout all communications.
CUSTOMER RELATIONS
Increase customer goodwill by providing valuable information.
WEBSITE CONTENT
Cut the clutter on your website to drive directly to sales.
ADVERTISE
Drive leads with concise ads that understand customer needs.
CUSTOMER RETENTION
Keep customers by reminding them of your products' value.
CUSTOMER ACQUISITION
Demonstrate the value of engagement and make it easy to sign up.

Clients

Apple
Conduit
DecisionPower
The Gap
Hewlett Packard
Intuit
Kensington

LucasArts
Macy's
NetSpend
ODADA
PayPal
PeopleSoft
Siebel

Stanford University
Sun Microsystems
Symantec
TRUSTe
VeriSign
Wal-mart
Wells Fargo Bank

Team

We spent many years on the client-side of the equation, working with large agencies. We saw our marketing budgets frittered away on unnecessary processes with assistants to assistant account managers. And, more often than not, what we received were sophomoric designs and weak copy from a B-team that entirely missed the strategic mark.

At Servo, our senior team is directly involved in developing your project. No one will ever learn on your dime.

Mattison Clark - Creative Director

For over twenty years, Matt has designed, art-directed, project-managed and provided creative leadership for major corporate clients such as Apple, Sprint, The Gap, Symantec, Macy's, LucasArts and Sun Microsystems, as well as many smaller businesses. He has created corporate identities for dozens of start-ups and has directed the design of over 100 Web sites. He has served as an art director for the Crown Guides publication, Unique Places in San Francisco and has been a producer and assistant director on various film productions.

In addition to his creative work, Matt has written computer programs, developed online applications and interfaces as well as configured complex, relational databases. Like all Servo team members, he codes by hand. This blend of creative and technical skills makes Matt uniquely qualified as a designer and producer of Web sites.

Matt is a graduate of the University of Illinois, Urbana-Champaign.

Ronnie Genotti - Marketing Director

Ronnie is a well rounded B2B and B2C direct marketer and technical project manager. For over twenty years, he has provided consulting expertise in all areas of marketing: acquisition, lead nurturing, customer relationship/retention, and new product development. He is adept at launching highly complex projects, translating needs and gaining consensus among a variety of departments. He also has the unique ability to develop e-commerce strategy, write marketing copy, and create response models with equal aplomb.

Ronnie joined Matt at Servo in 2004. Before that, the majority of his career was spent in Direct Marketing and Product Marketing in the financial services (Discover Card, Providian Financial, Wells Fargo) and high-tech (Intuit, VeriSign, Symantec) industries.

Ronnie obtained both his MBA and his BA from the University of Michigan, Ann Arbor.

San Francisco Office
Servo Marketing & Design
151 Saturn Street
San Francisco, CA 94114

415.203.9412

[email protected]

Portland Office
Servo Marketing & Design
3459 NE Oregon Street
Portland, OR 97232

415.244.2255

[email protected]

Experience-Driven Digital Marketing Strategy and Creative Services