Left Arrow
Right Arrow

Experience

Stanford Sample

When you work with Servo, all your strategy, design, and content development is implemented by our senior team. Your project is always the direct result of our decades of marketing expertise.

Arrow

Capabilities

The Servo team has extensive experience in strategic development and execution for all areas of direct response marketing and product marketing, including:

  • Websites
  • Trigger-based and retargeting email campaigns
  • Landing page testing
  • Direct mail
  • Inbound and outbound telemarketing
  • Events marketing
  • Product content creation and MRDs
  • Direct sales marketing support
Arrow

Expertise

Our principals come from the business world. We have extensive client-side experience driving developing strategies and driving to objectives in the following areas:

  • Go-to-market strategies
  • Product marketing
  • User experience
  • Customer acquisition
  • Lead generation and nurture
  • Cross-sell
  • Retention and winback
  • Sales and affiliate support
Arrow

Fit

We tailor the team to fit your objectives. Over the past twenty years, we have built relationships with dozens of designers, content developers and coders. We assemble the team that'll be the most effective to meet your objectives. You don't pay for a PHP developer if your site doesn't need PHP.

Our team covers the following areas:

  • Marketing assessment and strategy
  • Content development and copywriting
  • Creative direction and graphic design
  • Coding: HTML, JavaScript, AJAX, PHP, Ruby, Python, Node, or pretty much anything else you need
  • Database development
  • Shopping cart development
  • User experience

Creative

  • Stanford Benefits Campaign Thumbnail

    CAMPAIGNS
    Design and implementation of cohesive communication campaigns.

  • SSL Review Website Thumbnail

    WEBSITES
    Full-service website development, from planning to deployment.

  • Symantec Backup Campaign Thumbnail

    DIRECT MAIL
    Campaigns focused on results and adding to your bottom line.

  • Thawte On-Boarding Thumbnail

    ONBOARDING
    Communications to encourage deeper exploration and participation by new users.

  • Symantec Cyber Monday Email Thumbnail

    LEAD GENERATION
    Finding ways to spark new interest in your products.

  • Verisign Poster Thumbnail

    TRADESHOWS
    Environmental graphics, booth design, and schwag to get you noticed.

  • Stanford Magazine Thumbnail

    PUBLICATIONS
    Periodicals to push communications agendas.

  • Symantec Norton Shopping Contest Thumbnail

    INTERNAL CAMPAIGNS
    Motivate sales and cross-promotion with employee contests.

  • GeoTrust Holiday Email Thumbnail

    CUSTOMER RELATIONS
    Stay top of mind during holidays and during customer events.

  • Netspend Referral Campaign Thumbnail

    REFERRAL CAMPAIGNS
    Get your customers to generate leads for you.

  • Symantec Lead Nurture Thumbnail

    LEAD NURTURE
    Capitalize on generated leads with precision follow up.

  • Stanford Manager Academy Thumbnail

    PROGRAM BRANDING
    Increase the perceived value of your program or product with a strong brand.

  • Thawte Collateral Thumbnail

    IDENTITY
    Create a strong presence by extending your identity throughout all communications.

  • Symantec Email Campaign Thumbnail

    CUSTOMER RELATIONS
    Increase customer goodwill by providing valuable information.

  • Netspend Website Thumbnail

    WEBSITE CONTENT
    Cut the clutter on your website to drive directly to sales.

  • GeoTrust BannerAds Thumbnail

    ADVERTISE
    Drive leads with concise ads that understand customer needs.

  • Symantec Renewal Thumbnail

    CUSTOMER RETENTION
    Keep customers by reminding them of your products' value.

  • Netspend Cardcarrier Thumbnail

    CUSTOMER ACQUISITION
    Demonstrate the value of engagement and make it easy to sign up.

Clients

Apple
Conduit
DecisionPower
The Gap
Hewlett Packard
Intuit
Kensington

LucasArts
Macy's
NetSpend
ODADA
PayPal
PeopleSoft
Siebel

Stanford University
Sun Microsystems
Symantec
TRUSTe
VeriSign
Wal-mart
Wells Fargo Bank

Team

No NOOBs

We spent many years on the client-side of the equation, working with large agencies. We saw our marketing budgets frittered away on unnecessary processes with assistants to assistant account managers. And, more often than not, what we received were sophomoric designs and weak copy from a B-team that entirely missed the strategic mark.

At Servo, our senior team is directly involved in developing your project. No one will ever learn on your dime.

Mattison Clark
Arrow

Mattison Clark - Creative Director

For over twenty years, Matt has designed, art-directed, project-managed and provided creative leadership for major corporate clients such as Apple, Sprint, The Gap, Symantec, Macy's, LucasArts and Sun Microsystems, as well as many smaller businesses. He has created corporate identities for dozens of start-ups and has directed the design of over 100 Web sites. He has served as an art director for the Crown Guides publication, Unique Places in San Francisco and has been a producer and assistant director on various film productions.

In addition to his creative work, Matt has written computer programs, developed online applications and interfaces as well as configured complex, relational databases. Like all Servo team members, he codes by hand. This blend of creative and technical skills makes Matt uniquely qualified as a designer and producer of Web sites.

Matt is a graduate of the University of Illinois, Urbana-Champaign.

Ron's Mug
Arrow

Ronnie Genotti - Marketing Director

Ronnie is a well rounded B2B and B2C direct marketer and technical project manager. For over twenty years, he has provided consulting expertise in all areas of marketing: acquisition, lead nurturing, customer relationship/retention, and new product development. He is adept at launching highly complex projects, translating needs and gaining consensus among a variety of departments. He also has the unique ability to develop e-commerce strategy, write marketing copy, and create response models with equal aplomb.

Ronnie joined Matt at Servo in 2004. Before that, the majority of his career was spent in Direct Marketing and Product Marketing in the financial services (Discover Card, Providian Financial, Wells Fargo) and high-tech (Intuit, VeriSign, Symantec) industries.

Ronnie obtained both his MBA and his BA from the University of Michigan, Ann Arbor.

San Francisco Office
Servo Marketing & Design
151 Saturn Street
San Francisco, CA 94114

415.203.9412

service@servomarketing.com

Portland Office
Servo Marketing & Design
3459 NE Oregon Street
Portland, OR 97232

971.888.5154

service@servomarketing.com